Amazon SEO | Optimizing Amazon Product Listings

3. Optimizing Product Listings

Increase Organic Traffic, Conversion Rates and Sales | by Shannon Roddy

Course Benefits

One of the most vital aspects to your success on Amazon for sellers is product optimization. Whether you're a brand new seller or an existing seller you can always learn to optimize your products to increase sessions, increase conversion rates and increase sales.

Course Contents

In this course we'll cover everything you need to know about current best practices for optimizing your product detail page on Amazon in order to stay within Amazon guidelines, and increase your best seller rank.

Topics include:

  • Understanding the A9 Amazon Search Engine
  • Product Discoverability, Rankability & Buyability
  • Resources to perform Keyword Research
  • Creating Successful Product Titles
  • Product Photo Requirements & Tips
  • Product Features & Descriptions that Sell
  • Use of Search Terms in your Listings
  • How to Analyze Listing Optimization
  • Seller Question & Answer Section

Whether you’re creating a brand new listing, or wanting to optimize an existing one, this course will provide the details of how to optimize your various listing elements.

Duration: 79 minutes

Amazon Course Testimonial

"Before I took this course I had listed my products on Amazon but my sales were weak. It turned out that I wasn't using the right words to describe my sauces, or at least not the words Amazon shoppers type in most often when they're searching. Based on what I learned here, I made a few simple changes that more than doubled my sales within just a few months. There's so much information in this course that I've gone through it three times and learned something new every time." -Erika Kerekes, Not Ketchup



Shannon Roddy
Shannon Roddy
Amazon Expert

For the past six years Shannon has worked with dozens of companies and manufacturers to setup their Amazon accounts and to optimize and launch their products. He designed this course to create incredible resources and information for both beginner and advanced Amazon sellers.

Reviews (2)

A lot of stuff I didn't know about

by Chris Kraiss
He goes through a lot of things to optimize your pages that you wouldn't know were there unless you worked for Amazon. This is packed with valuable knowledge!!

by Liz Roddy

A lot of stuff I didn't know about

by Chris Kraiss
He goes through a lot of things to optimize your pages that you wouldn't know were there unless you worked for Amazon. This is packed with valuable knowledge!!

by Liz Roddy