Amazon SEO | How to Optimize Amazon Listings

3. Optimizing Product Listings

Increase Organic Traffic, Conversion Rates and Sales | taught by Shannon Roddy

Course description

One of the most vital aspects to your success on Amazon for sellers is product optimization. Whether you're a brand new seller or an existing seller you can always learn to optimize your products to increase sessions, increase conversion rates and increase sales.

Course Contents

In this course we'll cover everything you need to know about current best practices for optimizing your product detail page on Amazon in order to stay within Amazon guidelines, and increase your best seller rank.

Topics include:

  • Understanding the A9 Amazon Search Engine
  • Product Discoverability, Rankability & Buyability
  • Resources to perform Keyword Research
  • Creating Successful Product Titles
  • Product Photo Requirements & Tips
  • Product Features & Descriptions that Sell
  • Use of Search Terms in your Listings
  • How to Analyze Listing Optimization
  • Seller Question & Answer Section

Whether you’re creating a brand new listing, or wanting to optimize an existing one, this course will provide the details of how to optimize your various listing elements.

Duration: 97 minutes

Amazon Course Testimonial

"Before I took this course I had listed my products on Amazon but my sales were weak. It turned out that I wasn't using the right words to describe my sauces, or at least not the words Amazon shoppers type in most often when they're searching. Based on what I learned here, I made a few simple changes that more than doubled my sales within just a few months. There's so much information in this course that I've gone through it three times and learned something new every time." -Erika Kerekes, Not Ketchup

With this exclusive offer we're allowing you a 30 Day Money Back Guarantee. With Marketplace Seller Courses this provides you with the opportunity to go have access for 30 days to go through the online portion of Marketplace Seller Courses, download resources and more.

If you love the Marketplace Seller Courses, fantastic! If you decide at that point that it's not worth it for you just email me within 30 days of your purchase and a full refund will be issued. Sellers who request a refund will forfeit access to Marketplace Seller Courses, but you'll leave a smarter Amazon seller without having spent a penny.

Shannon Roddy
Shannon Roddy
Amazon Expert

Shannon has worked with over 85 brands and manufacturers to setup their Amazon accounts and to optimize and launch their products. Utilizing the principles in this course he has helped launch over 23 #1 New Releases, 25 Amazon Choice Products and 4 #1 Best Sellers. He designed this course to create incredible resources and information for both beginner and advanced Amazon sellers.

Reviews (1)


by Ryan Wagoner


by Ryan Wagoner