Course Description

One of the most overlooked aspects of selling on Amazon is a product launch. Most sellers work tirelessly to optimize their listings and then sit back and wait for sales to come rolling in (without brand recognition, they rarely do). Learning to optimize and then launch your products is the most critical aspect of getting your products in front of customers, gaining conversions and reviews in order to start organically ranking your product.

Course Contents

In this Amazon course we walk sellers through the essentials of how to launch a new product. Vital to success and quickening your return on investment. Topics include:

  • The Importance of Product Launches
  • How to successfully launch new products
  • Utilizing Amazon Campaigns and Promotions
  • Great ways to Gain Honest Product Feedback
  • Creating Incentives for First-Time Buyers
  • Driving External Traffic to your Listings
  • Seller Question & Answer Section

If you’re ready to launch a new product or gain traction for an existing one, this course is crucial to learning the methods of launching a new product successfully.

Duration: 54 minutes

Amazon Expert

Shannon Roddy

Shannon has worked with over 150 brands and manufacturers to setup their Amazon accounts and to optimize and launch their products. Utilizing the principles in this course he has helped launch dozens of #1 New Releases, Amazon Choice Products and #1 Best Sellers. He designed this course to empower businesses with the strategies, tools and resources to launch, grow and protect their brands on Amazon.

Course curriculum

  • 1

    1. Amazon Campaigns

    • 1) Download Lesson PDF

    • 1) Intro to Amazon Campaigns

    • 2) Download Lesson PDF

    • 2) Types of Amazon Campaigns

    • 3) Download Lesson PDF

    • 3) Amazon Campaign Strategy

    • 4) Download Lesson PDF

    • 4) Analyzing & Optimizing Campaigns

    • Action Steps & Resources

    • Video Tip - Scheduling Monthly Advertising Reports

    • Video Tip - Destaney at BetterAMS, Sponsored Brand Ads Strategy

    • Video Tip - Setting up an Auto Campaign

    • Video Tip - Creating a Manual Sponsored Products Campaign

    • Video Brand Ad Example: Epsom-It

    • Video Brand Ad Example: Tot on the Pot

    • Video Brand Ad Example: YES Bar

  • 2

    2. Amazon Promotions

    • Download Lesson PDF

    • Amazon Promotions

    • Action Steps & Resources

    • Video Tip - Activating and Adding Products to FBA Subscribe & Save

  • 3

    3. Amazon Product Reviews

    • Download Lesson PDF

    • Amazon Product Reviews

    • Action Steps & Resources

    • Book an Expert Coaching Session

    • Video Tip - FeedbackFive Tips & Best Practices

    • Video Tip - Download and Use the FeedbackFive Template

  • 4

    4. Driving External Traffic

    • Download Lesson PDF

    • Driving External Traffic

    • Action Steps & Resources

    • We'd Love Your Feedback!

  • 5

    Bonus - Scannable QR Codes on Amazon Product Inserts

    • Download Lesson PDF

    • Creating Scannable QR Codes

    • Creating Your QR Code

    • Amazon Policies Regarding Customer Communication

    • Video Tip - Finding Links for Amazon QR Code Inserts

    • Video Tip - Using QR Code Monkey to Create Scannable Codes