Increase Amazon Sales | Launching New Products on Amazon

4. Launching New Products

Drive Traffic to Gain Product Exposure and Initial Sales Velocity | by Shannon Roddy

What You Learn in this Course...

One of the most overlooked aspects of selling on Amazon is a product launch. Most sellers work tirelessly to optimize their listings and then sit back and wait for sales to come rolling in (without brand recognition, they rarely do). Learning to optimize and then launch your products is the most critical aspect of getting your products in front of customers, gaining conversions and reviews in order to start organically ranking your product.

Course Contents

In this Amazon course we walk sellers through the essentials of how to launch a new product. Vital to success and quickening your return on investment. Topics include:

  • The Importance of Product Launches
  • How to successfully launch new products
  • Utilizing Amazon Campaigns and Promotions
  • Great ways to Gain Honest Product Feedback
  • Creating Incentives for First-Time Buyers
  • Driving External Traffic to your Listings
  • Seller Question & Answer Section

If you’re ready to launch a new product or gain traction for an existing one, this course is crucial to learning the methods of launching a new product successfully.

Duration: 107 minutes

Amazon Course Testimonial

"I never knew there were special things I should be doing when I add a new product to Amazon. This course has incredibly useful information, like how to use Amazon's ad campaigns to get your product to the top of the search results page. My biggest challenge has been getting reviews on new products and it turns out that's one of the most important things to do because shoppers rely on them and Amazon tends to promote products that have more reviews. Using the strategies here helped me make my most recent product launch a huge success with great sales right from the start." -Erika Kerekes, Not Ketchup



Shannon Roddy
Shannon Roddy
Amazon Expert

For the past six years Shannon has worked with dozens of companies and manufacturers to setup their Amazon accounts and to optimize and launch their products. He designed this course to create incredible resources and information for both beginner and advanced Amazon sellers.

Reviews (2)

Great information

by Chris Kraiss
I have been a seller on Amazon for about two years now and there was a lot of information in there that I didn't know yet.

by Liz Roddy

Great information

by Chris Kraiss
I have been a seller on Amazon for about two years now and there was a lot of information in there that I didn't know yet.

by Liz Roddy