How to Increase Sales on Amazon | Launching New Products

4. Launching New Products

Drive Traffic to Gain Product Exposure, Reviews and Initial Sales Velocity | by Shannon Roddy

Course Benefits

One of the most overlooked aspects of selling on Amazon is a product launch. Most sellers work tirelessly to optimize their listings and then sit back and wait for sales to come rolling in (without brand recognition, they rarely do). Learning to optimize and then launch your products is the most critical aspect of getting your products in front of customers, gaining conversions and reviews in order to start organically ranking your product.

Course Contents

In this Amazon course we walk sellers through the essentials of how to launch a new product. Vital to success and quickening your return on investment. Topics include:

  • The Importance of Product Launches
  • How to successfully launch new products
  • Utilizing Amazon Campaigns and Promotions
  • Great ways to Gain Honest Product Feedback
  • Creating Incentives for First-Time Buyers
  • Driving External Traffic to your Listings
  • Seller Question & Answer Section

If you’re ready to launch a new product or gain traction for an existing one, this course is crucial to learning the methods of launching a new product successfully.

Duration: 54 minutes

Amazon Course Testimonial

"When we started to launch NAPGEAR we really had no idea of what we needed to do to be successful on Amazon. Our sleep aid products are in a highly competitive area and every bit counts to make a difference. Shannon's course on launching new products on Amazon removed any uncertainties we had. It provides a great overview of the steps that needed to be taken and goes into detail with all of them so that an Amazon newcomer can be as successful as possible with their listing. With this course you will create the best listing you can. I encouraged my team to review the course and recommend it to anyone wanting to be successful in launching their products." -Tammo Heeren, NAPGEAR



With this exclusive offer we're allowing you a 30 Day Money Back Guarantee. With Marketplace Seller Courses this provides you with the opportunity to go have access for 30 days to go through the online portion of Marketplace Seller Courses, download resources and more.

If you love the Marketplace Seller Courses, fantastic! If you decide at that point that it's not worth it for you just email me within 30 days of your purchase and a full refund will be issued. Sellers who request a refund will forfeit access to Marketplace Seller Courses, but you'll leave a smarter Amazon seller without having spent a penny.


Shannon Roddy
Shannon Roddy
Amazon Specialist

Shannon has worked with over 75 brands and manufacturers to setup their Amazon accounts and to optimize and launch their products. Utilizing the principles in this course he has helped launch over 18 #1 New Releases, 19 Amazon Choice Products and 4 #1 Best Sellers. He designed this course to create incredible resources and information for both beginner and advanced Amazon sellers.

Reviews (1)

Great information

by Chris Kraiss
I have been a seller on Amazon for about two years now and there was a lot of information in there that I didn't know yet.

Great information

by Chris Kraiss
I have been a seller on Amazon for about two years now and there was a lot of information in there that I didn't know yet.