Course Description

One of the most vital aspects to your success on Amazon for sellers is product optimization. Whether you're a brand new seller or an existing seller you can always learn to optimize your products to increase sessions, increase conversion rates and increase sales.

Course Contents

In this course we'll cover everything you need to know about current best practices for optimizing your product detail page on Amazon in order to stay within Amazon guidelines, and increase your best seller rank.

Topics include:

  • Understanding the A9 Amazon Search Engine
  • Product Discoverability, Rankability & Buyability
  • Resources to perform Keyword Research
  • Creating Successful Product Titles
  • Product Photo Requirements & Tips
  • Product Features & Descriptions that Sell
  • Use of Search Terms in your Listings
  • How to Analyze Listing Optimization
  • Seller Question & Answer Section

Whether you’re creating a brand new listing, or wanting to optimize an existing one, this course will provide the details of how to optimize your various listing elements.

Duration: 97 minutes

Amazon Expert

Shannon Roddy

Shannon has worked with over 150 brands and manufacturers to setup their Amazon accounts and to optimize and launch their products. Utilizing the principles in this course he has helped launch dozens of #1 New Releases, Amazon Choice Products and #1 Best Sellers. He designed this course to empower businesses with the strategies, tools and resources to launch, grow and protect their brands on Amazon.

Course curriculum

  • 1

    1. Understanding Amazon Search

    • Download Lesson PDF

    • Understanding Amazon Search

  • 2

    2. Keyword Research & Strategy

    • Download Lesson PDF

    • Keyword Research & Strategy

    • Video Tip - SEO Keyword Research Strategy using Helium 10

    • Video Tip - Competitor Keyword Research Using Helium 10

    • Webinar - Executing the Amazon Flywheel: How to Organically Rank your Product

  • 3

    3. Product Listing Optimization

    • Download Lesson PDF

    • Product Listing Optimization

    • Optimized Listing Examples

    • Video Tip - Downloading your Amazon Category Style Guide

    • Video Tip - How to Validate Your Product Listings, Copy and Images with PickFu

  • 4

    4. Product Listing Optimization - Titles

    • Download Titles PDF

    • Optimizing Product Titles

    • Amazon Product Title Requirements

    • Video Tip - Daniela at Mindful Goods, Expert Tips for Title Optimization

    • Video Tip - Using SEO Keyword Research to Create Titles, Search Terms & Product Features

  • 5

    5. Product Listing Optimization - Search Terms

    • Download Search Terms PDF

    • Optimizing Search Terms

    • Using Search Terms Effectively Amazon Help Page

  • 6

    6. Product Listing Optimization - Features

    • Download Features PDF

    • Optimizing Product Features

    • Have a Question?

    • Video Tip - Daniela at Mindful Goods, Expert Tips for Feature Optimization

    • Video Tip - Researching Customer Reviews to Optimize Your Product Listings

  • 7

    7. Product Listing Optimization - Descriptions

    • Download Descriptions PDF

    • Optimizing Product Descriptions

    • Amazon Policy Regarding A+ Content

    • Video Tip - Daniela at Mindful Goods, Expert Tips for Description Optimization

    • Video Tip - Adding HTML to Product Descriptions

    • Video Tip - Adding and Editing A+ Content

  • 8

    8. Product Listing Optimization - Images

    • Download Images PDF

    • Optimizing Product Images

    • Video Tip - Daniela at Mindful Goods, Expert Tips for Image Optimization

  • 9

    9. Product Listing Optimization - Video

    • Download Product Videos PDF

    • Adding Product Videos

    • Amazon Video Upload Policy & Requirements

    • Video Tip - Daniela at Mindful Goods, Expert Tips for Video Optimization

    • Video Tip - Uploading and Analyzing Product Videos

  • 10

    10. Analyzing Product Optimization

    • Download Lesson PDF

    • Analyzing Product Optimization

    • Detail Page Sales and Traffic by Child Item

    • Video Tip - Track Your Product Rankings by Keyword on Amazon