Course Description

One of the most overlooked aspects of selling on Amazon is a product launch. Most sellers work tirelessly to optimize their listings and then sit back and wait for sales to come rolling in (without brand recognition, they rarely do). Learning to optimize and then launch your products is the most critical aspect of getting your products in front of customers, gaining conversions and reviews in order to start organically ranking your product.

Amazon Expert

Shannon Roddy

Shannon has worked with over 150 brands and manufacturers to setup their Amazon accounts and to optimize and launch their products. Utilizing the principles in this course he has helped launch dozens of #1 New Releases, Amazon Choice Products and #1 Best Sellers. He designed this course to empower businesses with the strategies, tools and resources to launch, grow and protect their brands on Amazon.

Course curriculum

  • 1

    1. Introduction to Amazon Campaigns

    • 1) Intro to Amazon Campaigns

    • 1) Intro to Amazon Campaigns (PDF)
  • 2

    2. Types of Amazon Campaigns

    • 2) Types of Amazon Campaigns

    • 2) Types of Amazon Campaigns (PDF)
  • 3

    3. Amazon Campaign Strategy

    • 3) Amazon Campaign Strategy

    • 3) Amazon Campaign Strategy (PDF)
  • 4

    4. Analyzing and Optimizing Campaigns

    • Dah 1 - 4) Analyzing & Optimizing Campaigns

    • 4) Analyzing & Optimizing Campaigns (PDF)

    • Video Tip - Scheduling Monthly Advertising Reports
  • 5

    5. Most Common Advertising Mistakes and How to Avoid Them

    • 1) Most Common Advertising Mistakes and How to Avoid Them

    • 1) Most Common Advertising Mistakes and How to Avoid Them (Presentation PDF)
  • 6

    6. Advertising Structure and Strategy

    • 2) Advertising Structure and Strategy (Video)

    • 2) Advertising Structure and Strategy (Presentation PDF)

    • 2) Dormeo Account-Analysis (Excel)
  • 7

    7. Advertising Optimization Strategies

    • 3) Advertising Optimization Strategies

    • 3) Advertising Optimization Strategies (Presentation PDF)

    • 3) Loran Keywords (Excel)

    • 3) Loran Advertising Analysis (Excel)
  • 8

    8. SEO Keyword Research Strategies

    • 4) SEO Keyword Research Strategies

    • 4) SEO Keyword Research Strategies (Presentation PDF)

    • 4) Loran SEO Keyword Research (Excel)

    • 4) Loran Advertising Analysis (Excel)
  • 9

    9. Advertising Plans & Growth Strategies

    • 5) Advertising Plans & Growth Strategies

    • 5) Advertising Plans & Growth Strategies (Presentation PDF)

    • 5) Loran SEO Keyword Research (Excel)

    • 5) Loran Advertising Analysis (Excel)
  • 10

    10. Rover Advertising Audit

    • 6) Rover Advertising Audit

    • 6) Rover Advertising Audit (PDF)
  • 11

    Advanced SEO Strategies

    • Advanced Amazon SEO Strategies (ProsperShow 2023)

    • Advanced Amazon SEO Strategies (PDF)