Marketplace Seller Courses is an online experience equipping you with the essentials to start and grow your Amazon business. In addition to understanding the theory behind why something works on Amazon, we will delve into the specifics of HOW to actually go about implementing it.

In addition, you'll get the opportunity to learn from other sellers and myself through the discussion questions available on each lesson helping you to set up, optimize and launch your products and storefront on Amazon.

What You Will Learn in our Amazon Brand Success Academy

Course 1 - Overview of Selling on Amazon: In this initial course we'll discuss what makes or breaks an Amazon seller and cover some of the over arching strategies that Amazon sellers can take to increase the long-term success of their storefront. This includes everything from UPC labels and product photography to cost estimates to setup and launch your storefront.

Course 2 - Setting up your Amazon Storefront: This is where we will dive into the complete setup of your Amazon storefront. If you're an existing seller, you'll still find that plenty of these principles apply to you as well. We'll cover seller account health, detail page control, brand registry, fulfillment options, automated feedback and more.

Course 3 - Optimizing your Amazon Product Listings: In this course we'll cover the best practices and tips for optimizing your Amazon product listings including SEO keyword research, product titles, search terms, photos, product features and descriptions. We will also show you how to analyze your listings and help you better understand Amazon's A9 Search Algorithm.

Course 4 - Launching New Products on Amazon: In this course we'll cover everything from automated Amazon campaigns and promotions to email and social media campaigns as well as automated product feedback. The aspect of a product launch can be applied to both new products as well as newly optimized products which benefit from a launch strategy in order to be successful.

Course 5 - Amazon Seller Issues: In this course we will discuss factors that influence winning the buy box (including achieving featured merchant status), methods of enforcing product distribution, copyright, counterfeit and trademark issues, as well as merging duplicate listings and more. This course is essential for any business or brand selling on the Amazon platform.

Course 6 - Amazon Flat File Templates: In this course we will cover how to upload or update mass listings, activate products for Brand Registry or create new parentages. Learn how to correctly identify your primary product category, download and prep a flat file template, contact the catalog department and deal with common uploading issues.

Brands that Trust Us

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Marketplace Seller Courses Testimonials

" Shannon is really easy to follow and understand. He goes at a steady pace - not too fast or too slow. He really understands how to make solid listings on Amazon and how to optimize them for the most impact and sales. I highly recommend his course!" -Cynthia, rengöra

"Marketplace Seller Courses graciously helped revamp and reinvent the Mazzolini Record Clamp Listing. Mazzolini Design now has a five star rating on Amazon and we are becoming more and more successful in our sales."
 -Philip Mazzolini, Mazzolini Record Clamp

"I tell anyone if they have anything to do with selling or even are considering to sell on Amazon, they need to go through this course FIRST. This is the type of information that can save you TIME and MONEY because it cost other people and companies TIME and MONEY."


"I highly recommend Marketplace Seller Courses. In addition to teaching you everything you need to know about setting up and running an Amazon store, the best part is that Shannon and his team are available for questions. If you're the kind of person who likes to do everything yourself, this course will help you do it. And if you're like want to know how everything works, but you don't always have time to do it all on your own...Shannon can jump in and help you with his small business consulting packages."
 -Erika Kerekes, Not Ketchup


Two Kinds of Amazon Sellers...

1. You've considered selling a product on Amazon for awhile now, but it seems overwhelming, confusing and a little bit intimidating. I've been there before. When I created my first product to sell on Amazon it took me over two years to finally come to the point where I was ready to stop making excuses and get going. This course will be able to take you through Amazon in a way that's meaningful and helps you understand each component with steps and resources to get going allowing you to effectively start and grow your business.

2. You're already selling on Amazon but are looking for ways to optimize your listings, increase sales or deal with complicated issues. If this is you, you've probably spent way too much time on hold with Amazon Seller Central help and are looking for ways to legitimately increase your sales. You're a bit leery of watching YouTube videos featuring "hacks", "tricks" and other strategies that are more likely to get your account shut down or suspended than actually help you build a long-term business.

Marketplace Seller Courses was designed to not only give you access to an incredible array of resources and tools while providing you with in-depth strategy designed to increase your sales but it will also provide you with the opportunity to learn from other sellers and myself using the interactive discussion questions available in each course lesson.


Several years ago a friend of mine asked me to work on cleaning up the Amazon storefront of a multi-million dollar apparel company. I had done a little with Amazon, but it was nothing like this full immersive experience.

For the next 6 weeks I spent countless hours talking to Amazon Seller Support trying to fix complex ASIN issues, and optimize the listings. As a result of cleaning up their Amazon issues and their distribution the company's revenue increased by 450% the following month.

I began to have sellers contact me from all over the world asking to not only fix ASIN errors but also optimize their Amazon listings. I found that there was a general lack of knowledge about how Amazon worked and things like flat file templates were complicated and often produced errors in the uploading process resulting in frustration and confusion.

Over time I added Search Engine Optimization and Keyword research knowledge and began applying that to my own products and for the first time began to see actual sales come through. After encountering dozens of sellers experience the same issues over and over I decided to create Marketplace Seller Courses.

It was in this final stage that I began to add Amazon resources, tools and software to my arsenal that could assist sellers, taking the guesswork out and automating the process. What I've created is an online course and resource that is designed to equip Amazon sellers with the most important information resulting in increased sales. I have helped optimize and launch #1 New Releases, #1 Best Sellers and Amazon Choice products.

If you were to hire an Amazon consulting company it could cost you between $3,500 - $5,000 just to get started. Many eCommerce companies will also charge a percentage of sales (up to 15%) which can affect your long term profitability.

I've worked with several sellers that created their account and then spent so much time trying to figure it out that they spent an entire year paying a $39.99 monthly fee and never sold a single product costing them $479.88 in monthly fees with not a single product sold.

You can get complete access to this online Amazon course for just $2,000.

While it's certainly possible to hire an Amazon expert or try to figure out it, the amount of information out there on Amazon is enormous, and not all of it is reliable. I run across sellers every day wanting to use tactics that they learned about that can suspend their account due to Amazon updated policy.

This course was built on over 6+ years of knowledge and experience of working with dozens of professional Amazon sellers who have optimized their listings, had successful launches and increased their ongoing sales. With our 30 day money back guarantee there is literally no risk to you to give it a try. Are you ready to get started?


With this exclusive offer we're allowing you a 30 Day Money Back Guarantee. This means you have the opportunity to gain complete access for 30 days to go through the online portion of Marketplace Seller Courses, download resources, watch videos and more.

If you love the Marketplace Seller Courses, fantastic! If you decide at that point that it's not worth it for you just email me within 30 days of your purchase and a full refund will be issued. Sellers who request a refund will forfeit access to Marketplace Seller Courses, but you'll leave a smarter Amazon seller without having spent a penny.


Is there a payment plan?

No, we do not currently offer a payment plan at this time. The payment is a one time fee payable via PayPal or any major credit card.

What if I sign up and decide I want a refund?

We invite you to try Marketplace Seller Courses risk free with a 30 day money back guarantee. If you aren't satisfied with the courses after 30 days just email us and we'll issue you a refund and close your account.

Can this course guarantee results?

While there are many variables that go into a products success there are many that lay outside of our control such as competition, product quality, etc. As a result, we cannot guarantee results. However, what we can guarantee is that we can provide you with the most pertinent and relevant information in order to give you the best opportunity for success on Amazon.

I don’t have a product yet, will this be relevant for me?

Absolutely! If you have a product in design, or are working on a product that you'd like to sell on Amazon, this course will provide you with all of the information to get going once your product is being manufactured and is ready to be sold.

What does Marketplace Seller Courses include?

With Marketplace Seller Courses you will have access to our full online course including videos, action steps, links, resources and more. We are continuing to update and add new content and resources and will respond to any questions in the discussion area of the lessons.