4. Launching New Products
Drive Traffic to Gain Product Exposure, Reviews and Initial Sales Velocity
One of the most overlooked aspects of selling on Amazon is a product launch. Most sellers work tirelessly to optimize their listings and then sit back and wait for sales to come rolling in (without brand recognition, they rarely do). Learning to optimize and then launch your products is the most critical aspect of getting your products in front of customers, gaining conversions and reviews in order to start organically ranking your product.
In this Amazon course we walk sellers through the essentials of how to launch a new product. Vital to success and quickening your return on investment. Topics include:
If you’re ready to launch a new product or gain traction for an existing one, this course is crucial to learning the methods of launching a new product successfully.
Duration: 54 minutes
Shannon Roddy
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1) Intro to Amazon Campaigns
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2) Types of Amazon Campaigns
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3) Amazon Campaign Strategy
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4) Analyzing & Optimizing Campaigns
Action Steps & Resources
Video Tip - Scheduling Monthly Advertising Reports
Video Tip - Destaney at BetterAMS, Sponsored Brand Ads Strategy
Video Tip - Setting up an Auto Campaign
Video Tip - Creating a Manual Sponsored Products Campaign
Video Brand Ad Example: Epsom-It
Video Brand Ad Example: Tot on the Pot
Video Brand Ad Example: YES Bar
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Amazon Promotions
Action Steps & Resources
Video Tip - Activating and Adding Products to FBA Subscribe & Save
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Amazon Product Reviews
Action Steps & Resources
Book an Expert Coaching Session
Video Tip - FeedbackFive Tips & Best Practices
Video Tip - Download and Use the FeedbackFive Template
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Driving External Traffic
Action Steps & Resources
We'd Love Your Feedback!
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Creating Scannable QR Codes
Creating Your QR Code
Amazon Policies Regarding Customer Communication
Video Tip - Finding Links for Amazon QR Code Inserts
Video Tip - Using QR Code Monkey to Create Scannable Codes